The Florence Residences

The Florence Residences

99 Years

7 Mins’ Walk

2 Mar, 2019

TOP Date
Mar 2023*

The Florence Residences, a 99 Years condominium development in District 19, offers approximately 1,410 residential units suitable for families and professionals. Developed by Logan Property SG Pte. Ltd, the project is conveniently located on 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2, just a 7-minute walk from Kovan MRT Station. The development features a variety of unit types ranging from 1-5 bedrooms to cater to different buyer preferences. Its proximity to Kovan MRT station ensures excellent connectivity to public transport, making it an attractive choice for residents. Showflat Preview On 2 Mar, 2019.

The Florence Residences

Fact sheet

The Florence Residences


The Florence Residences

nearby amenities

The Florence Residences

Floor & Site Plan

The Florence Residences

Price List

The Florence Residences


Florence Residences Aerial View 2

The Florence Residences


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The Buying Process for The Florence Residences

The Florence Residences Showflat on 2 Mar, 2019


The preview for The Florence Residences will begin on 2 Mar, 2019, you can get access to a comprehensive overview of the latest developments.

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The Florence Residences Factsheet

Florence Residences Aerial View 2
ProjectThe Florence Residences
Tenure99 Years
DeveloperLogan Property SG Pte. Ltd
Plot Ratio2.8
No. of UnitsEst 1,410 Units
No. of StoreysEst of 18 storeys 
Site Area36,161.2 sqm / 389,239 sqft
Address81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2
NeighbourhoodHougang / Kovan
Expected TOPMar 2023
DescriptionThe Florence Residences, situated at 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2 in D19, stands as a project by Logan Property SG Pte. Ltd. This development presents a diverse selection of 1-5 bedroom units, catering to a broad spectrum of buyers and investors. For a detailed exploration of The Florence Residences, visit
The Florence Residences Factsheet Table

The Florence Residences Showflat

Explore the vibrant living experience at The Florence Residences in 2 Mar, 2019. Schedule your VVIP showflat tour today.

Location – Neighbourhood & Transportation

Florence Residences Outback Grill 2

Location and Neighbourhood

The Florence Residences is prominently situated along Hougang Avenue 2, within the mature residential enclave of Kovan. This prime location offers a serene living environment, surrounded by low-rise landed estates like Kovan Estate and People’s Garden at Realty Park. These nearby estates provide many units with unblocked views, ensuring scenic vistas and an excellent flow of natural wind. Residents can enjoy a peaceful and laid-back atmosphere, ideal for families and individuals seeking tranquility without sacrificing connectivity.


Residents benefit from excellent connectivity and transportation options. The Florence Residences is conveniently located between two MRT stations on the North-East Line: Kovan and Hougang. Both stations are just a 10 to 11-minute walk away, making daily commutes seamless. Additionally, several bus stops are within a 5-minute walk along Hougang Avenue 2, offering easy access to various parts of Singapore. For those with private vehicles, the Central Expressway (CTE) is a short drive away, providing quick routes to Orchard Road shopping district and the international business district.

Nearby Amenities

The Florence Residences is surrounded by a plethora of amenities catering to diverse needs:

  • Dining Options: Enjoy a variety of local and international cuisines at nearby eateries such as Ponggol Nasi Lemak Centre, 888 Mookata, and Qi Ji.
  • Shopping: Proximity to shopping outlets like Kovan Heartland Mall, The Promenade @ Pelikat, and Hougang Mall offers a wide range of retail, dining, and entertainment options.
  • Education: Families with children will appreciate the closeness to reputable schools such as Xinmin Primary School, Holy Innocents’ Primary School, and DPS International School.
  • Healthcare: Essential medical services are readily available at nearby medical facilities like Joash Family Clinic, Punggol Clinic, and Simon Road Family Clinic.

Experience a tranquil yet connected living space at The Florence Residences, where convenience meets comfort.

Floor Plans & Site Plan

Floor Plans

The Florence Residences presents an array of unit types to accommodate various lifestyles and preferences. Here is a comprehensive look at the available floor plans:

Studio Apartments

  • Ideal for singles or young professionals: These compact units offer an efficient layout without sacrificing comfort.
  • Size: Approximately 474 sq ft.

1-Bedroom Units

Florence Residences Floor Plan 1 Bedroom Type 1B1
  • Perfect for young couples or individuals seeking extra space: These units provide a comfortable living area with a separate bedroom.
  • Size: Ranges from 506 to 581 sq ft.

2-Bedroom Units

  • Great for small families or roommates: These apartments feature two bedrooms, making them suitable for shared living.
  • Size: Ranges from 624 to 753 sq ft.

3-Bedroom Units

  • Designed for growing families: These units offer ample space with three bedrooms and are ideal for families with children.
  • Size: Ranges from 915 to 1,076 sq ft.

4-Bedroom Units

  • Spacious living for larger families: With four bedrooms, these units provide plenty of room for everyone, ensuring privacy and comfort.
  • Size: Approximately 1,302 sq ft.

5-Bedroom Units

  • Luxurious and expansive: These large units are perfect for those who desire more space and an enhanced living experience.
  • Size: Approximately 1,701 sq ft.

Site Plan

Florence Residences Site Plan Unit Types

The Florence Residences boasts a thoughtfully designed site plan that emphasizes convenience and community. Key features include:

Community Amenities

  • Clubhouse: A central hub for social gatherings and events.
  • Swimming Pools: Multiple pools catering to different age groups and preferences.
  • Fitness Center: Equipped with state-of-the-art gym equipment.

Green Spaces

  • Gardens and Parks: Beautifully landscaped areas providing a tranquil environment for relaxation.
  • Walking Trails: Scenic paths for leisurely strolls or jogging.


  • Retail Outlets: On-site shops offering daily essentials and conveniences.
  • Transport Links: Easy access to public transportation and major roads, enhancing connectivity.

Price List & Price Background

Competitive Pricing for Every Need

The Florence Residences offers a diverse selection of units, ensuring there’s something for everyone. Below is the detailed pricing structure for various unit types:

Unit TypeSize (sqft)Price Range (SGD)
1 Bedroom474 – 603$677,000 – $835,000
1 Bedroom + Study527 – 667$738,000 – $1,185,000
2 Bedroom Classic624 – 807$913,000 – $1,680,000
2 Bedroom Deluxe646 – 915$998,000 – $1,661,000
2 Bedroom + Study700 – 926$1,111,000 – $1,648,000
3 Bedroom Classic893 – 1,206$1,304,000 – $1,855,000
3 Bedroom Deluxe990 – 1,281$1,442,000 – $2,110,000
4 Bedroom Classic1,270 – 1,582$1,770,000 – $2,675,000
4 Bedroom Deluxe1,389 – 1,701$1,921,000 – $2,675,000
5 Bedroom1,668 – 1,916$2,440,000 – $3,328,000

Prime Location and Development Background

Situated in the vibrant area of Kovan near Hougang, The Florence Residences was developed by Florence Development Pte Ltd, a subsidiary of Logan Property Holdings. The development stands on the former site of Florence Regency and was acquired for $629 million through an en bloc sale. Covering a substantial area of 36,161 sqm (389,237 sqft) with a plot ratio of 2.8, the project offers a maximum Gross Floor Area of 101,244 sqm (1,089,863 sqft). The estimated land price is $917 psf per plot ratio with a breakeven price around $1,303 psf.

Current Pricing Trends

Indicative Launch Prices:

  • 1 Bedroom units: From $677,000
  • 2 Bedroom units: From $878,000
  • 3 Bedroom units: From $1.248 million
  • 4 Bedroom units: Approximately $1.7 million
  • 5 Bedroom units: From $2.449 million

Average Price per Square Foot (PSF):

The average PSF at The Florence Residences ranges from $1,563 to $1,996. The highest recorded transaction was $2,106 psf for a 527 sqft unit in July 2022. Conversely, the lowest was $1,218 psf for a 1,044 sqft unit in August 2019.

Why Choose The Florence Residences?

The Florence Residences stands out with its competitive pricing and strategic location in a mature estate. The thoughtful design and high-quality amenities make it an excellent choice for both homeowners and investors seeking potential capital appreciation.

To explore available units or gain more insights into the development’s offerings, prospective buyers are encouraged to contact the sales team directly or visit the official website of The Florence Residences.

Developer Background

Logan Property Holdings Company Limited

Logan Property Holdings Company Limited, also known as Logan Group, is a distinguished property developer hailing from China. Established in 1996, Logan Property has solidified its reputation as a leading force in the real estate arena, particularly within the Guangdong-Hong Kong-Macao Greater Bay Area. Listed on the Hong Kong Stock Exchange since 2013 under stock code 3380.HK, Logan Property continues to thrive and expand its reach.

Pioneering Achievements and Recognition

Logan Property has successfully developed over 150 residential projects, delivering high-quality homes to more than one million residents. Their dedication to excellence in property development, construction contracting, and engineering design has earned them numerous accolades. Notably, Logan Property was ranked 23rd among China’s Top Real Estate Developers in 2019 and climbed to 18th place in the 2020 Best 50 China Real Estate Listed Companies with Strongest Comprehensive Strengths.

Impressive Financial and Market Position

Logan Property’s robust financial performance and market position are well-recognized. The company is a constituent of several major indices, including:

  • Hang Seng Composite LargeCap Index
  • Hang Seng Stock Connect Greater Bay Area Composite Index
  • Hang Seng High Dividend Yield Index
  • MSCI China All Shares Index
  • FTSE Shariah Global Equity Index

Additionally, Logan Property boasts stable credit ratings of “Ba3” from Moody’s, “BB” from Standard & Poor’s, and “BB” from Fitch.

Commitment to Quality and Innovation

Underpinning Logan Property’s success is their brand philosophy: “Shaping Cities and Homes with Responsibility and Sincerity.” This ethos drives their focus on creating high-quality residential environments that elevate the living experience. Their projects are renowned for innovative design, superior construction quality, and comprehensive amenities that resonate with modern living standards.

The Florence Residences: A Unique Living Experience

The Florence Residences marks Logan Property’s inaugural project in Singapore. Located along Hougang Avenue 2 in District 19, this 99-year leasehold condominium features nine 18-storey blocks housing a total of 1,410 residential units. The development offers a variety of unit types, ranging from cozy 1-bedroom apartments to spacious 5-bedroom layouts.

Designed to provide a nature-themed lifestyle experience, The Florence Residences is adorned with lush greenery, serene water features, and an impressive array of 128 facilities and 12 uniquely-themed clubs. This harmonious blend of nature and modernity ensures a distinctive and enriching living environment for all residents.

The Florence Residences exemplifies Logan Property Holdings Company Limited’s commitment to quality, innovation, and a customer-centric approach. With their extensive experience and strong track record, Logan Property offers a living experience that is both unique and enriching for its residents.

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Florence Residences Aerial View 2

The Florence Residences

81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2

99 Years

1-5 Beds

2 Mar, 2019