Emerald of Katong Review: Record-Breaking 99% Sales Achievement at $2,404-$2,645 PSF

The Emerald of Katong has emerged as a star performer in Singapore’s property market, achieving an impressive 99% sales during its launch weekend. Located in the vibrant District 15, this development offers a perfect combination of strategic location, efficient layouts, and competitive pricing, making it a favorite among homebuyers and investors.

Project Overview

Emerald of Katong is a luxurious residential development with features designed for modern urban living. Here’s a detailed breakdown:

With six blocks of up to 21 storeys, the project is tailored to meet the demands of today’s discerning buyers.

Price Analysis

Emerald of Katong has captured attention with its competitive pricing and excellent value proposition. Key price highlights include:

• 1-Bedroom + Study: Starting from $1.392M
• 5-Bedroom Luxe: Up to $3.824M
• Price per Square Foot (PSF): Ranges from $2,404 to $2,645, making it a standout in District 15.

Chart: Pricing Across Unit Types

Strategic Location Benefits

Seamless Transportation Connectivity

Emerald of Katong’s prime position in District 15 offers residents unrivaled convenience for daily commuting. Just an 8-minute walk to Tanjong Katong MRT station, the development connects seamlessly to the Thomson-East Coast Line. This proximity provides direct routes to key destinations such as Marina Bay and Singapore’s Central Business District (CBD), saving valuable travel time.

For drivers, the location is equally appealing with easy access to major expressways, including:

• East Coast Parkway (ECP) for quick journeys to Changi Airport.
• Marina Coastal Expressway (MCE) for smooth routes to downtown Singapore.
• Kallang-Paya Lebar Expressway (KPE) connecting the north and east regions.

This network ensures residents enjoy effortless movement across the island, whether for work, leisure, or travel.

Emerald of Katong

Urban Living with Impeccable Design

In urban environments, the fusion of functionality and aesthetics is crucial for creating living spaces that are both practical and visually appealing. Impeccable design principles play a key role in optimizing the layout and utilization of space in urban dwellings.

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Proximity to Top-Tier Educational Institutions

Families at Emerald of Katong benefit from its closeness to prestigious schools. Education options abound within walking distance or a short commute, ensuring young learners have access to high-quality learning environments. Nearby institutions include:

• Haig Girls’ School (within 1km)
• Tanjong Katong Primary School (360m)
• Tanjong Katong Girls’ School (340m)
• Chung Cheng High School (630m)
• Canadian International School, just a 2-minute walk away.

This exceptional proximity makes it easier for parents to manage school runs while offering children an enriched academic experience.

Lifestyle Amenities for Every Need

Emerald of Katong places the best of shopping, dining, and recreation right at residents’ doorsteps.

Shopping and Dining Options

Residents have access to a wide array of retail and dining hotspots, including:

• Parkway Parade and 112 Katong for shopping needs.
• Katong V and Katong Shopping Centre for specialty stores and local treats.

Rich Cultural Heritage

The area is steeped in Peranakan culture, celebrated through traditional shophouses and culinary gems like 328 Katong Laksa. For those seeking a taste of history, Katong Antique Street offers a journey into Singapore’s past.

Recreational Opportunities for Active Living

Emerald of Katong promotes a balanced lifestyle with access to abundant recreational facilities. East Coast Park is a short distance away, offering a scenic haven for jogging, cycling, and water sports. Within the development, residents can enjoy:

• Landscaped gardens perfect for relaxation.
• A multi-purpose clubhouse ideal for social events and family gatherings.

This integration of outdoor activities and community spaces creates a living environment that nurtures both physical health and social connections.

Competitive Edge

Emerald of Katong stands out in District 15 for several reasons:

1. Lower Land Acquisition Cost: Acquired at $1,069 PSF PPR, allowing for more competitive pricing.
2. First Launch Under New GFA Guidelines: Maximized layouts with optimized liveable spaces.
3. Modern Amenities: Features state-of-the-art facilities, ensuring a premium living experience.
4. Efficient Layouts: Each unit is designed for functionality and comfort.

Tembusu Grand vs Emerald of Katong

• Land Acquisition Cost: Emerald of Katong secured its land at $1,069 PSF PPR, approximately 18% lower than Tembusu Grand.
• Pricing: Emerald of Katong’s PSF pricing ($2,404–$2,645) is more attractive compared to Tembusu Grand’s average of $2,600–$2,800.

Emerald of Katong offers better affordability while maintaining prime location advantages.

Design and Architecture

Emerald of Katong’s architectural design is a blend of aesthetics and functionality:

• Six Blocks: Up to 21 storeys with no penthouse units.
• Enhanced Top Floor Design: Reduces heat for better energy efficiency.
• Ceiling Heights:
  • Larger units: 2.9m in living areas.
  • Standard units: 2.8m.

These features ensure that residents enjoy spacious and comfortable living spaces.

Market Performance

The rapid sales success of Emerald of Katong reflects its strategic advantages:

• Strong Demand: District 15 remains a sought-after location for property buyers.
• Limited Supply: New launches in the area are rare, adding to its exclusivity.
• Competitive Pricing: Offers better entry points compared to nearby developments like Tembusu Grand and The Continuum.

Investment and Rental Potential

Emerald of Katong is an attractive choice for investors due to:

• Rental Demand: Proximity to business hubs like Marina Bay and reputable schools attracts expatriate families.
• Future Appreciation: The URA’s Long Island redevelopment project and infrastructure upgrades are expected to boost property values in the area.

FAQs About Emerald of Katong

1. Why did Emerald of Katong sell 99% of its units so quickly?

The development’s success is due to its competitive pricing, prime location near amenities and MRT, and efficient unit layouts.

2. How does Emerald of Katong compare to nearby developments?

Emerald of Katong offers more attractive entry prices and efficient layouts compared to Tembusu Grand and The Continuum.

3. What unit types are available?

The development offers a wide range of unit types, from 1-Bedroom + Study to 5-Bedroom Luxe, catering to diverse buyer profiles.

4. Is Emerald of Katong a good investment?

Yes, its prime location, competitive pricing, and high demand in District 15 make it a promising investment with strong potential for capital appreciation.

5. When is the expected TOP?

The project is expected to be completed by June 2029.

Conclusion

The Emerald of Katong has redefined success in Singapore’s property market with its record-breaking 99% sales achievement during the launch. Its strategic location, competitive pricing, and thoughtfully designed units make it an ideal choice for homeowners and investors. Whether you’re looking for a luxury residence or a solid investment, Emerald of Katong is undoubtedly one of the top choices in District 15.