The Florence Residences Review: A Haven in Kovan for Discerning Homebuyers

The Florence Residences Review


The Florence Residences Units Sold


our consideration

Unit Mix & Size3.5
Price & Affordability4

Our Verdict

The Florence Residences, located in District 19 along Hougang Avenue 2, is a mega-development comprising 1,410 units spread across 9 blocks of 18-storey buildings. The project boasts a wide array of facilities, including 128 different zones with various amenities catering to residents of all ages and interests. The condo emphasizes a club lifestyle concept, with an impressive 80m lap pool at the center stage.

The unit mix ranges from 1-bedroom+study to 5-bedroom units, with varying sizes and layouts. The larger units offer more space and luxury features such as private lifts and marble flooring in common areas. The development’s pricing, while competitive, reflects the quality and facilities offered.

In terms of location, The Florence Residences is situated between Kovan and Hougang MRT stations, providing convenient access to public transportation. It is also close to major expressways like the CTE, enhancing connectivity for residents who drive.

Nearby amenities include Hougang Mall and Heartland Mall at the respective MRT stations, offering shopping and dining options. The project’s proximity to schools, sports facilities, and parks makes it suitable for families looking for a well-rounded living experience.

Overall, The Florence Residences presents itself as a promising development with strong sales figures indicating its popularity among Singaporeans. The abundance of facilities, strategic location, and unit variety make it an attractive choice for buyers seeking a blend of convenience and lifestyle amenities. Buyers looking for a family-friendly environment with ample recreational options may find The Florence Residences to be a suitable investment opportunity in the vibrant District 19.

Nestled in the heart of Kovan, The Florence Residences emerges as a beacon of luxury and comfort in the vibrant landscape of Singapore. Developed by Florence Development Pte Limited, a unit of Logan Property (Singapore) Company Pte. Limited, this condominium promises a blend of opulence and convenience for its residents. With its strategic location at 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2, The Florence Residences stands as a testament to modern living.

The Florence Residences Florence Residences Island Pool

Project Factsheet

  • Name: The Florence Residences
  • Developer: Florence Development Pte Limited, a unit of Logan Property (Singapore) Company Pte. Limited
  • Status: Condominium (Foreigners eligible to buy)
  • Address: 81, 83, 85, 87, 89, 91, 93, 95, 97 Hougang Avenue 2, Singapore 530718
  • District: 19
  • Tenure: 99 years leasehold commencing from 24 December 2018
  • T.O.P. Date: 31 March 2024
  • Site Area: 36,161.2 m² (389,239 sq ft)
  • No. of Blocks: 9
  • No. of Storeys: 18
  • No. of Units: 1,410
  • Car Park Spaces: 1,410 + 9 for handicapped parking
The Florence Residences Florence Residences Site Plan Unit Types

Location & Transport Links

The Florence Residences enjoys a prime location in the thriving neighborhood of Kovan. With easy access to Kovan MRT station within a short walk and proximity to the bustling Kovan food haven, residents are spoiled for choice in terms of convenience and accessibility. Additionally, the upcoming Cross-Island Line (CRL1) MRT stations will enhance connectivity further, making travel across the island a breeze.

Location & Accessibility

  • Proximity to MRT Stations: The development is approximately an 8-minute walk from Kovan MRT station on the North East Line, providing residents with easy access to the city center and other parts of Singapore. It is also close to Hougang MRT station, which offers additional connectivity.
  • Nearby Bus Services: There are several bus services available near The Florence Residences, including routes 25, 55, 80, 81, 107M, 153, and others, which pass by the development and offer convenient public transport options.

Transport Links

  • Major Roads and Expressways: The Florence Residences is well-connected to major expressways such as the Central Expressway (CTE), Kallang-Paya Lebar Expressway (KPE), and Tampines Expressway (TPE), allowing for convenient vehicular travel across the island.
  • Future Developments: The development will benefit from the upcoming Cross Island Line, which will further enhance the connectivity of the area

Surrounding Amenities

From schools like Holy Innocents Primary School to shopping centers like Heartland Mall at Kovan, The Florence Residences is surrounded by a plethora of amenities that cater to diverse needs. The vibrant mix of F&B options in the vicinity ensures that residents can indulge in a variety of culinary experiences right at their doorstep. Moreover, the lush greenery and parks nearby offer an escape from the urban hustle, providing a tranquil retreat amidst nature.

Proximity to Amenities

  • Shopping and Dining: Residents have access to nearby shopping malls such as Hougang Mall and Heartland Mall, as well as a variety of food establishments within walking distance.
  • Educational Institutions: The Florence Residences is within 1 kilometer of several schools, including Xinmin Primary School, Holy Innocents Primary School, and Montfort Junior School, making it a convenient choice for families with children.

Unit Mix & Pricing Strategy

Unit TypeNo. of UnitsSize (sqm) RangeSize (sqft) Range
1 Bedroom (1B)21644 – 56474 – 603
1 Bedroom + Study (1S)7249 – 62527 – 667
2 Bedroom Classic (2C)26458 – 75624 – 807
2 Bedroom Deluxe (2D)29260 – 85646 – 915
2 Bedroom + Study (2S)5265 – 86700 – 926
3 Bedroom Classic (3C)23283 – 112893 – 1,206
3 Bedroom Deluxe (3D)15492 – 115990 – 1,281
4 Bedroom Classic (4C)64118 – 1471,270 – 1,582
4 Bedroom Deluxe (4D)16129 – 1581,389 – 1,701
5 Bedroom (5B)48155 – 1781,668 – 1,916

The Florence Residences boasts a range of unit types from cozy 1-bedroom apartments to spacious 5-bedroom residences, catering to different lifestyle preferences. The pricing strategy reflects the quality and luxury offered by the development, with prices starting from SGD $706K up for a 1-bedroom unit. The well-thought-out floor plans and premium fixtures ensure that each unit is designed for both comfort and style.

The Florence Residences Florence Residences Floor Plan 1 Bedroom Type 1B1

Potential Selling Points

The Club-Condo concept of The Florence Residences sets it apart from traditional developments, offering residents a resort-like living experience with an extensive array of facilities. From an 80m Island Lap pool to specialty clubs like Gourmet Club and Wellness Club, the development aims to provide a holistic living environment that caters to all ages and interests.

The Florence Residences Florence Residences Outback Grill 1

Club-Condo Living Concept

  • Extensive Facilities: The development boasts an impressive array of 128 condominium facilities, providing residents with a lifestyle akin to living in a private club.
  • Unique Biophilic Design: The landscape design is inspired by the concept of Biophilia, which emphasizes a connection to nature and the living world, enhancing the living experience through lush greenery and natural elements.

Strategic Location

  • Proximity to MRT Stations: Situated between Kovan and Hougang MRT stations, The Florence Residences offers convenient access to public transportation, with Kovan MRT being an 8-minute walk away.
  • Access to Amenities: The development is close to shopping malls like Hougang Mall and Heartland Mall, as well as a variety of food establishments within walking distance.

Quality and Design

  • Reputable Developer: Developed by Logan Property, a listed developer with a track record of quality projects, The Florence Residences is expected to maintain high standards in construction and design.
  • Panoramic Views: The unique location in a landed housing estate and across Hougang Stadium offers unblocked views of the vicinity for many units.

Educational Institutions

  • School Proximity: The Florence Residences is within 1 kilometer of several reputable schools, making it an attractive option for families with school-going children.

Investment Potential

  • Revamp of Nearby Industrial Parks: With the redevelopment of nearby industrial areas like Defu Industrial Park and Tai Seng Industrial Estate, there is potential for increased tenant demand and investment growth.

Smart Home Features

  • Smart Home System: Each unit comes installed with a Smart Home System, adding a modern touch and convenience for residents.


  • Childcare Centre: Plans for an infant and childcare center within the development add convenience for families with young children.

Competitive Pricing

  • Attractive Price Point: The Florence Residences offers competitive pricing, with prices starting from around $1,400 per square foot, providing value for money in the current market.

Mega Development

  • Large Scale: With 1,410 units, The Florence Residences is a mega development that offers a diverse community and a wide selection of unit types to cater to various buyer profiles.

Drawbacks & Challenges

Despite its many strengths, The Florence Residences may face challenges related to its location’s oversupply of condominiums, limited land size for future expansion, pricing competitiveness in the market, and long-term investment potential amidst changing market dynamics. These factors warrant careful consideration for prospective buyers.

Space and Layout Concerns

  • Some units at The Florence Residences are smaller in size and lack a dedicated store room and yard area, posing challenges for storage and organization within the units.

Quality and Workmanship Issues

  • Concerns have been raised about defects like discolored and cracked marble flooring in some units, impacting the overall quality compared to other developments by the same developer.

Balcony Usage

  • Balconies in certain units are being used for storage, affecting the aesthetic appeal of the development and indicating potential limitations in storage space within the units.

Maintenance and Management

  • There are signs that the management committee may not be effectively addressing issues like inappropriate balcony usage, which can affect the overall appearance of the development.

Market Perception and Value

  • Negative reviews and discussions about defects, workmanship, and management issues could influence how The Florence Residences is perceived in the market, potentially impacting its resale value and attractiveness to future buyers.

Competition and Market Dynamics

  • The development faces tough competition from other nearby properties, which could sway buyer preferences and affect its ability to attract and retain residents.

Design and Aesthetic Considerations

  • While The Florence Residences offers a wide range of facilities and a unique “club-condo” concept, some find the architectural design uninspiring. Additionally, overcrowding in facilities during peak times is a concern.

In essence, despite its numerous benefits like a variety of facilities and a prime location, potential buyers should carefully consider the drawbacks related to unit size, quality issues, management effectiveness, market perception, competition, and design aesthetics.

Developer’s Track Record

As part of Logan Property Holdings Company Limited, a renowned developer with a strong presence in residential property development across China and Singapore, The Florence Residences benefits from the expertise and reputation of a developer known for quality and innovation. Logan Property’s past successes such as Stirling Residences underscore their commitment to excellence and design prowess.


In conclusion, The Florence Residences presents a compelling opportunity for homebuyers seeking a blend of luxury living and convenience in Kovan. With its upscale amenities, strategic location, and developer’s track record, the project holds promise for those looking to invest in a prestigious residential development. However, careful consideration of potential challenges and market dynamics is essential for making an informed decision regarding this investment opportunity.

Notify of
Inline Feedbacks
View all comments